No person is an island, and the same can be said for your WooCommerce store. In fact, you’ll want to make sure any potential customer can find you, regardless of the language they speak. If you run a multilingual WooCommerce store, you have the best chance of finding greater profits, and more success than ever before.
There are lots of ways to do this, but if you use WordPress and WooCommerce, you have a stellar foundation. Both are market-leading platforms, and if you extend the ecosystem using plugins, you can create almost any type of store imaginable. What’s more, you have enormous flexibility and power under the hood.
For this post, we’re going to take a look at a number of ideas and thoughts around why you should launch a multilingual WooCommerce store. To set some context, let’s talk about the popularity of WordPress and WooCommerce.
WordPress’ Market Share (And How WooCommerce Leverages It)
First off, WordPress is a huge industry. It is used for nearly 45 percent of all websites and sees constant growth. More users come to the platform on a regular basis, despite the competition. There are lots of positives to this, which we’ll discuss later on.
As for WooCommerce, the statistics still make for good reading and account for several million sites.
How E-Commerce Statistics Correlate With WordPress’ Own Numbers
Worldwide e-commerce is also big business. Purchase numbers were around two billion across 2020, and with around 25 percent in growth of the market, it’s a channel that lots of stores should be a part of. The good news is that WordPress and WooCommerce can both scale to meet those demands and is continually growing.
In fact, WooCommerce has core design and code to help you scale a store. This is just one of the many positives of using the platform in this way.
The Benefits of Running a Multilingual WooCommerce Store
There are likely customers, ready and waiting, almost everywhere in the world. By extension, this means there may be demand for your products or services. This is the core benefit of running a multilingual WooCommerce store, but there are lots more to consider:
User Experience (UX). The UX of your site will improve because you will cater to the most number of users. A site in a familiar language is going to be easier to navigate, use, and interact with.
Search Engine Optimization (SEO). Each extra page for your multilingual content will have a rank in search engines. At a base level, the greater number of pages you index, the more chance a user will click one.
‘Social currency’. This aspect covers a number of areas. For example, your attempt to localize your site (a key aspect of running a multilingual WooCommerce store) will bolster trust in your customers. Also, you stand to earn more credibility, goodwill, and loyalty.
Ahead of the competition. If your sales are going well in your original market there’s a strong chance your products will gain the same success elsewhere. Perhaps you have several competitors in your home market that aren’t as ready and willing to create a multilingual store, this sets you apart and puts you ahead of the competition when it comes to international conversion rates.
Overall, a multilingual WooCommerce store can open up new markets, and give your products and services fresh attention from would-be customers.
How to Launch a Multilingual WooCommerce Store
Of course, you’ll need some tools, services, and platforms in place before you begin to create a multilingual WooCommerce store:
Your site will need to run an up-to-date version of WordPress.
By extension, you’ll also want to run the latest version of the WooCommerce platform too.
You’ll need some way to translate your content, and display it for users.
Most WooCommerce sites will already have products in place and optimized text, which leaves the translation process.
Conclusion
Finding new customers is tough. While there’s merit in trying to reduce that churn, you will also need a strategy to find fresh customers for your products and services. A multilingual WooCommerce store is a top-tier yet simple way to do so.
The premise is that the more eyes there are on your store, the greater the chance of a purchase or conversion. However, to get here, you’ll want to run a multilingual WooCommerce store.
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